“People don’t buy tickets to an event, they buy tickets to an experience. Position your event as a romantic date night, a fun gathering for friends, or offer another emotional benefit, and buyers are more likely see themselves in this context.”
— Riley Rant, Managing Editor of Eventbrite’s Consumer Blog, Rally
When people look for things to do, they’re typically looking to fulfill a specific need, desire, or purpose. Maybe they have friends coming into town, are celebrating an anniversary or birthday, want to explore an interest, or wish to better themselves by taking a class.
To cater to this behavior, think about how you can position your event as an experience — one that satisfies a specific need or desire. Unique event positioning helps you in a number of ways. It improves your chances of being found through search, helps you stand out from the competition, and makes an on-the-spot ticket sale more likely (particularly if your event is answering an urgent need).
We asked Riley Rant, Managing Editor of our event-goer blog, Rally, to share some of the most popular event positioning’s she’s seen on the site. Read on to get started reimagining your event as a can’t-miss experience: