You may target your event ads to local audiences or your social media fans — but the people most likely to attend your event are already looking for something to do.
So how do you make sure they find your event? Most event-goers have go-to event discovery websites they rely on to make plans. In a survey of 3,000 urban event-goers in the U.S., well over half (64%) said they look to neighborhood guides when searching for things to do. Event-goers also turn to more targeted sites to discover events. Think Bandsintown or Spotify for music fans, Lanyrd for conference-goers, or Facebook Events or Eventbrite for those looking for personalized recommendations.