2 Ways to Use Event Discovery Sites in Your Marketing

2 Ways to Use Event Discovery Sites In Your Marketing

You may target your event ads to local audiences or your social media fans — but the people most likely to attend your event are already looking for something to do.

So how do you make sure they find your event? Most event-goers have go-to event discovery websites they rely on to make plans. In a survey of 3,000 urban event-goers in the U.S., well over half (64%) said they look to neighborhood guides when searching for things to do. Event-goers also turn to more targeted sites to discover events. Think Bandsintown or Spotify for music fans, Lanyrd for conference-goers, or Facebook Events or Eventbrite for those looking for personalized recommendations.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s