10 Creative Event Websites
I love designing event websites. They’re ephemeral and almost always simple (no complex user interfaces here). This combination affords us a unique opportunity to test new boundaries of web design, to try a creative navigation pattern, test an unfamiliar layout, play with a interesting animation library or, dare I say, hark back to the days of Flash and ActionScript 3.
Here, I’ve assembled a list of 10 event websites that are creative, inspirational and just downright beautiful. Check them out below.
Sonny’s Smokin’ Showdown
This BBQ competition might be low tech event, but their website is pretty high tech. Scroll down to explore the event venue three-dimensionally. There’s overlayed text, but you hardly need it. The complex visuals tell you all about the event without reading a word. Great work Sonny’s Smokin’ Showdown.
The 6 Top Event Promotion Websites You Should Be Using
If you’re an event creator, you might see the internet as a landscape rich with undiscovered promotional goldmines. And you wouldn’t be wrong. There are opportunities all over the web for you to list and promote your event.
Places people go to find out what’s going on are called discovery sites, and they’re abundant. From neighborhood guides to newspaper calendars to social media posts, there are more ways to find out about events these days than events themselves. (It seems that way, anyhow.)
So how does a smart event creator focus on the event promotion sites that will drive the most sales? Start with this list of the sites and apps event-goers rely on to make plans.
Event promotion website #1: Facebook Events
Event promotion website #2: Eventful
Event promotion websites #3-5: Goldstar, Spotify, and Bandsintown
Event promotion website #6: Google
10 Biggest Mistakes in Web Design: Chris A. Hughes – CEO/Founder of Nerd’s World
- Website must be mobile responsive
- Lacks real personality: No stock images
- No clear one main Call-To-Action: 3-5 second rule
- Consistent type treatment / font use
- Colors: primary color stands out as most important info on the page
- Clear understanding of UX: how an average users reads a website, hero image 1-3 in carousel, order of pages: Home, About, Services, Contact.
- SEO friendly is rich in content (image/text/video)
- Links open in new window/tab
- Build site for the USER not personal likes
- Site is never finished, test your site to improve it: Test it, Change it, Update it
What is e-Commerce? What are e-Commerce websites
What is e-Commerce?
e-Commerce, also known as e-Business, or electronic business, is simply the sale and purchase of services and goods over and electronic medium, like the Internet. It also involves electronically transferring data and funds between two or more parties. Simply put, it is online shopping as we commonly know it.
e-Commerce started way back in the 1960s when organisations began to use Electronic Data Interchange (EDI) to transfer documents of their business back and forth. The 1990s saw the emergence of online shopping businesses, which is quite a phenomenon today. It has become so convenient and easy, that anyone can shop for anything right from a living room, with just a few clicks. This has evolved more with the emergence of smartphones, were now, you can shop from anywhere and anytime, with a wireless device connected to the Internet. Now you can search for almost any product or service online, without having to go anywhere physically.
What is an eCommerce website?
eCommerce websites are online portals that facilitate online transactions of goods and services through means of the transfer of information and funds over the Internet. In the early days, e-Commerce was done partially through emails and phone calls. Now, with a single website, anything and everything that a transaction needs, can be executed online.
There are different e-Commerce websites for every field. The most common type is retail selling, but there are many others too, like auction websites, business-to-business services, music portals, consultancy websites, finance management websites, and the like.
Event Goer Insights: Craft an Event Site that Sells
Imagine that someone’s looking for something fun to do next weekend. They Google “events near me,” and land on your event page. (Nice work on your SEO, by the way!)
Do you want them to buy a ticket or register for your event right away? Or do you want them to set aside the decision for later?
Of course you want them to commit right away. Because you know how important it is to seize that moment of interest, and inspire page visitors to hit “buy now” before a distraction comes along. The second they close their browser, you may have lost your chance.
Thankfully, you can improve your chances of keeping people on your page—and getting them to commit to your event—by including a few key pieces of information in your listing.
We asked Tamara Mendelsohn, head of Consumer initiatives at Eventbrite, for her take on what consumers want from an event page. Tamara’s team has studied data around millions of transactions on our platform, and conducted extensive research involving focus groups and interviews with hundreds of consumers nationwide. Using this insight, Tamara distilled these three top tips for turning curious page visitors into excited event attendees:
Continue reading Event Goer Insights: Craft an Event Page that Sells
Event Goer Insight: 6 Unique Ways to Position Your Event
“People don’t buy tickets to an event, they buy tickets to an experience. Position your event as a romantic date night, a fun gathering for friends, or offer another emotional benefit, and buyers are more likely see themselves in this context.”
— Riley Rant, Managing Editor of Eventbrite’s Consumer Blog, Rally
When people look for things to do, they’re typically looking to fulfill a specific need, desire, or purpose. Maybe they have friends coming into town, are celebrating an anniversary or birthday, want to explore an interest, or wish to better themselves by taking a class.
To cater to this behavior, think about how you can position your event as an experience — one that satisfies a specific need or desire. Unique event positioning helps you in a number of ways. It improves your chances of being found through search, helps you stand out from the competition, and makes an on-the-spot ticket sale more likely (particularly if your event is answering an urgent need).
We asked Riley Rant, Managing Editor of our event-goer blog, Rally, to share some of the most popular event positioning’s she’s seen on the site. Read on to get started reimagining your event as a can’t-miss experience:
Continue reading Event Goer Insights: 6 Unique Ways to Position Your Event
2 Ways to Use Event Discovery Sites In Your Marketing
You may target your event ads to local audiences or your social media fans — but the people most likely to attend your event are already looking for something to do.
So how do you make sure they find your event? Most event-goers have go-to event discovery websites they rely on to make plans. In a survey of 3,000 urban event-goers in the U.S., well over half (64%) said they look to neighborhood guides when searching for things to do. Event-goers also turn to more targeted sites to discover events. Think Bandsintown or Spotify for music fans, Lanyrd for conference-goers, or Facebook Events or Eventbrite for those looking for personalized recommendations. Continue reading 2 Ways to Use Event Discovery Sites in Your Marketing