Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action?
Calls to action are a huge part of my work. I talk about them when coaching digital agencies. I fixate on them when building prototypes for clients. They continually come up in my expert reviews. That is because an effective call to action is an essential part of any website. A call to action is not only limited to e-commerce sites. Every website should have a goal it wants users to complete. Whether it is filling in a contact form, signup for a newsletter or volunteering their time.
A call to action provides…
- Focus to your site
- A way to measure the success of your site
- Direction for your users