What is the brand all about? Big savings for frugal shoppers? Providing a superior quality product? Listening to customers? Helping to heal the environment? Promoting personal health and beauty?
The company’s mission, believe it or not, needs to be on full display within the design of your logo. If there isn’t an official mission statement, there’ll still be an unofficial, possibly unspoken one – you just need to find out what it is.
Don’t dive straight into Photoshop – get to know the company or product properly before you start designing its logo, says Martin Nilsson of Logosack.