What Makes The Best Logos So Good – Business Insider

What Makes The Best Logos So Good – Business Insider.

Over the past several years, Starbucks has grown into a global powerhouse and has been heavily promoting its non-coffee products, like pastries, sandwiches, and teas. In 2011, it decided it wanted a simpler logo not tied to the word “coffee.” Mathews was not involved in the project, but her Lippincott colleagues were.

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